Yara aims to build solid relationships with all those who have an interest in the company
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Yara has identified and categorized its stakeholders into five main groups: Employees, customers, investors, suppliers and influencers, the latter including both authorities and society at large.
Yara has more than 7,300 employees worldwide, operations in more than 50 countries and representing great diversity and knowledge. Yara strives for a corporate culture of openness and accessibility to senior management. Employees are engaged in corporate matters through a number of channels, and surveys and appraisal and development processes lay out the basis for a constructive dialogue on employment practices and human resources management.
Yara’s board of directors includes three representatives elected by and among the employees in Norway, where Yara is headquartered. The executive management and the European Works Council of Yara have established a well-adjusted structure for relevant and regular information and consultation.
Customers include all those who use Yara’s products as well as distributors and agents. Yara is committed to making sure all customers and end users receive the right products for the right purpose with proper information on how to use it, regardless of whether they are farmers using Yara fertilizers or industrial customers buying chemicals or other applications. Yara engages with its customers in various ways in different markets, such as through farmer meetings and satisfaction surveys, and spends significant resources on providing concise and useful information material.
Investor relations are a matter of everyday business practice. Communication with investors is based on the principles of openness and equal treatment of all shareholders. Yara holds the Information and English certificates of the Oslo Stock Exchange testifying that Yara complies with information requirements beyond minimum standards. Yara is a constituent of the FTSE4Good index series and engages regularly with ethical screening companies such as Eiris and Vigeo.
Yara is regularly in contact with a wide range of suppliers, ranging from global suppliers of raw materials and technology to local service providers.
Yara’s global presence positions the company to make significant contributions to the countries and communities in which it operates. Yara works with a variety of organizations, professional and non-governmental, as well as with a number of governments and international or regional bodies, to create a better understanding of how the company’s business strategy can be aligned with the wider concerns of governments, authorities and local communities.
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