"Liva" is the old Norse word for "Life"
The comprehensive range of calcium nitrates that help ensure high-value, highly marketable produce, are called YaraLiva® fertilizers. They provide fast-acting nitrate-N, alongside strength-building calcium and boron. In combination, these nutrients fuel prolonged growth. Plants and trees treated with YaraLiva -branded fertilizers are naturally healthier and less sensitive to stress during growth. Then, critically, in the build-up to harvest, YaraLiva fertilizers improve the size, strength and appearance of the fruit, tuber, leaf or lettuce.
The YaraLiva formulation includes nitrates, the preferred N form. Crops respond more quickly to nitrate. It is also more mobile in the soil and immediately available to the crop.
By using YaraLiva fertilizers you will get a longer lasting fruit and vegetable with improved inner health and outer beauty.
With YaraLiva the produce keeps its weight and quality longer
When YaraLiva is included in the fertilizer program, especially for fruit and vegetables, the farmers quickly notice that their produce keeps its weight and quality for a longer time period before starting to break down. Which means that the produce stays fresher looking in the market. This is a big advantage for the supermarket or fruit and vegetable seller.
The value for the farmer is a reputation for high quality produce, resulting in a higher demand and the potential for higher prices for his produce.
Alongside calcium, boron improves the cellular integrity of plants and produce. The synergy with calcium is such that while high levels of calcium can increase tissue stiffness and risk of cracking, boron counteracts this by increasing tissue elasticity.
Calcium binds the cells together, playing an important role in the cell structure
Nobody likes to take a bite of a nice looking fruit only to find the inside soft, rotten, or just off color. One of the advantages of including YaraLiva in a fertilizer program is the reduction of these incidents. The secret is applying YaraLiva product at the exact time the young fruit is forming, then loading a large dose of calcium into the fruit. As it grows (and the Ca content decreases, which is normal) the Ca levels stay above the level needed to keep the fruit healthy.
Calcium binds the cells together and plays an important role in the cell structure. Insufficient calcium leads to cell collapse. A good supply of calcium will therefore help the plant to better tolerate a wide range of stresses (e.g. salinity stress),making it less susceptible to disease attacks and minimizes physiological disorders. YaraLiva also increases the nutritional value in crops. Calcium has not only a critical metabolic function, but the Ca reserves (bones) are of structural importance for humans.
The most desired fruit will have a radiant and complete skin color
In the fruit and vegetable market, the most desired fruit or vegetable will have a radiant and complete skin color. If the produce is supposed to be red, then the desired fruit will have a bright, consistent red color. The produce will have no blemishes (black spots on a yellow banana skin, etc) and no rotting evident. Increasing the calcium content in fruit and vegetables, increases their firmness, reduces water loss during storage and improves shelf life. Because of less water loss during storage, the product maintains its weight and outer beauty.
Fruit and vegetables with cracks are less marketable, but also more prone to invasion by diseases, especially the fungal diseases which cause the fruit to rot. The addition of YaraLiva to the fertilizer program has been shown to reduce these external problems by at least half.